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The principal object of the Association is to promote the interests
of members in all matters pertaining to the import, preparation, processing,
packaging and marketing of rice.
The operational objectives of the Association are:
- To increase the awareness of and promote the consumption of all types
of rice in the UK.
- To become the recognised voice of the industry.
- To secure the removal
of impediments and anomalies in Community legislation
creating distortions in the UK rice trade.
- To secure the continued improvement in the quality of rice supplied
to the UK and encourage the development of rice varieties suited
to the need of UK consumers' requirements.
- To harmonise and set the quality and technical standards for the
industry.
- To convey the views of the Association to others who have direct
or indirect involvement in the rice world, whether nationally, at EU
level
or overseas.
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